Turn your Instagram into Income

With the proven Parasocial Sales System that helps creators, coaches, and entrepreneurs grow their audience, build a massive email list, and turn Instagram content into a daily sales engine — even if you're starting at zero or have a small following!

Does this sound familiar?

You’re creating content, but it flops

You’re getting likes (from friends + mom), but not sales

You spend hours on Instagram, but ROI = zero

You’re doing all the trends, but it's not moving the needle

You’re burning out on the content hamster wheel

You're tired of trying to please the algorithm

You’ve seen others blow up online, wondering: “Why not me?”

You don’t need more content. You need a system that grows & converts. 

Imagine this instead...

Your content reaches the right people — your buyers

You grow on Instagram without burning out 

Views turn into engagement → into leads → into sales

Sales happen automatically and with ease 

Your email list grows like crazy

You finally have a system that works 24/7, even when you’re not online

Your brand becomes so magnetic that amazing opportunities fill your DMs & inbox


That’s what the Digital Profits Course can do for you!

The real flex isn’t more likes — it’s building a business that pays you daily, even when you’re offline.
But you'll still get messages like this one that my Realtor client got from
another Realtor: "I was calling to comment and let you know your Instagram posts have definitely leveled up!"
Hi, I'm Tara McKenna

A few years ago I launched a blog called The Zero Waste Collective – and it exploded. 


Literally – the skills of digital marketing and going viral on Instagram completely changed the trajectory of my life.


Here's what happened:

Grew a community of 450K+ followers – with viral content & without paid ads 

Grew a thriving email list with thousands of subscribers

Collaborated with 100+ brands on hundreds of paid partnerships (including Converse, IKEA, A&W, Corona, GLAD, Simplii Financial)

Got featured by top media and celebrities

Wrote a book published by Penguin Random House 

Earned multiple streams of income: brand deals, affiliate commissions, licensing royalties, digital products, book deal, coaching, consulting, speaking, and writing engagements 


But when Instagram changed (hello, Reels)… I felt left behind. I was overwhelmed. New baby, world shutdown, pivoting from my blog — it felt impossible. 

But I figured it out. I cracked the code to going viral with Reels, automating sales, and growing consistently without burnout. 

Now I teach that exact system inside the Digital Profits Course.
Some of the media Tara has been featured in:

Clarity, Confidence, and Content that Converts. 

The Digital Profits Course includes a comprehensive PDF guide of the entire course, as well as video trainings, templates, and formulas to guide you from start to finish.


This isn’t about posting more content. It’s about an intentional Instagram growth & sales engine that works on autopilot. 


Here’s an overview: 

Build a brand that stands out — even in a saturated market

Find and attract your buyers, not just followers

Go viral using my proven content formulas + viral hooks templates (without ads)

Stories & DMs that sell (without being salesy)

The Parasocial Sales System — Tara's signature method to turn Instagram views → engagement → leads → customers

Automation setup (ManyChat, email templates, funnels). Without tech overwhelm

Turn your Reels into revenue with automated systems and funnels

Grow your email list like crazy — your #1 asset

Affiliate opportunity (earn 85% commission when you share DPC and make sales)

PLUS → You’ll get access to the Digital Product Playbook bonus online course (value $224), teaching you how to create & sell your own digital products on autopilot.

Course sneak peek (video and module list):

Tara's Testimonials

Tara has worked with 100+ brands on hundreds of paid collaborations, as well as numerous coaching and consulting clients. Many of Tara's clients were repeat customers because their results were so good!


Tara's first ever coaching client was Tasha from The Purposeful You. Tasha came to Tara with 0 followers and was eager to learn how to grow and monetize on Instagram in a meaningful way. Tasha is thriving on Instagram with digital products and paid brand collaborations!

"I have done a few collaborations with Tara and it has been a wonderful experience. I gained more than 1000 followers and my feedback, sales and revenue increased to match. I cannot say enough about this experience!"

Rouve Hembling
Your Green Kitchen

"Working with Tara was a breeze right from the start. The results FAR exceeded my expectations. I was hoping to gain some exposure which I got in spades, and I also saw a dramatic increase in my online sales. In fact, I had my highest online sales in a single day to date!"

Amy Hall
Goldilocks Goods

"Because of Tara, I tapped into a whole new demographic of engaged Instagram followers that I would have otherwise struggled to connect with in such a short time frame. We did a post with Tara that was wildly successful, resulting in roughly 2.5k-3k new followers in 48 hours."

Christen Oatly
Ten & Co.

"Working with Tara helped me get started on Instagram and to get my business off the ground. Tara helped me to grow on Instagram, create meaningful paid partnerships with brands that I love, and increase my digital product profits."

Tasha Medve
The Purposeful You

Is this for you? Find out:

For the entrepreneurs

You're an entrepreneur but you didn't realize you were also signing up to be a content creator. You want to run your business and create content that fuels growth instead of draining your energy.

For the content creators

You literally signed up for the job of creating content and you love it. But you've tried monetizing and it's not as easy as you thought it would be. You're ready to make *sales* and build a real business!

For the affiliate marketers

All DPC students get access to

the affiliate program with 85% commission. This course can help you grow and sell more with Instagram & email, plus get access to visual assets in Canva to help you sell DPC!

For the beginners

You've been watching from the sidelines and you're finally ready to dive in. Learn how to get started from scratch with Instagram and email. Sell DPC or your own offers, or find other ways to monetize!

For the dreamers & the doers

You're dreaming of a better life. You're also ready to do what it takes to build your life on your terms. Taking an online course is one thing, implementation is another. You're ready for both!

For eCommerce

While DPC focuses on digital products and services, eCommerce and physical product businesses will learn a lot from this course to go viral, build a strong brand, grow an email list, and sell on Instagram!

Frequently Asked Questions

Do I need a big following?

No — this works even if you’re starting from zero.

What if I’m brand new to Instagram?

Perfect. You’ll learn the foundations + advanced growth tactics. Plus you'll experience growth faster than a beginner without this course.

What's the time commitment for the course?

Depending on your schedule, it could take full 2 days or longer.

Can I do this faceless?

Yes — I’ll show you content strategies that can still go viral even if they're faceless.

Will this work for my niche?

Yes. If your buyers are on Instagram, this will work.

How long until I see results?

Many students see their reels views increase in the first week of implementation, and experience overall growth and traction within weeks. Sales can happen as soon as you launch your funnel if you have a warm audience.

Tara's coaching packages start at $5K. The strategies inside the Digital Profits Course took her years and 450K followers to build, and include the entire system that made her Reels go viral!


You get the course today for just $497 (one time) 

or two payments of $275 (one month apart)!


That’s less than $2/day over the course of a year to have a proven Instagram growth & sales system working for you! 


The faster you implement, the faster you grow — don’t wait another 6 months of spinning your wheels.

DIGITAL PROFITS COURSE
Here’s What You’ll Walk Away With:

A magnetic brand that attracts buyers from Instagram (not just followers)

A viral content formula that grows your reach — results in as little as 7 days

Access to the Parasocial Sales System — turn views → engagement → leads → sales

Plug-and-play funnels + email templates (without the tech overwhelm)

Stories & DM scripts that sell (without feeling salesy)

Automation setup tutorials (ManyChat + email list growth)

BONUS: Digital Product Playbook ($224 value)

This is Tara's entire 1:1 coaching program (worth $5K+) bundled into an online course for just $497!!

Exceptional affiliate opportunity — earn 85% commissions

Important: Because this is a digital product with immediate access, all sales are final. Results are not guaranteed — results will vary based on your starting point and work ethic. We’ve packed this course with everything you need to succeed. If you show up and do the work, you’ll have a proven system for turning Instagram into income. 
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